The Business Lab supports revenue generation and business development in the independent Arab media field. It is a platform for knowledge-gathering, exchange and collaboration between media business operations across the SWANA region. 

Developing independent revenue generation is vital for the field's long-term survival. As different business experiments have multiplied in the past years, the Business Lab has been created to learn from and support these efforts, in tight collaboration with the field. 

Its current activities are the following:

1. Knowledge gathering:  While business experiments have multiplied in the region in the last years, there has been little systematic tracking and lesson-learning of these endeavors. Febrayer fills this gap by gathering data and insights on revenue generating activities across the region. It looks at the different experiments, activities and trends, tracks what works and what doesn't and analyzes the opportunities and challenges in the field.
2. Exchange:  Independent media in the Arab world are few. As such, these operations often suffer from isolation and a lack of peer exchange, which impacts their development. 
Febrayer facilitates meetings and exchanges between business developers, product developers, sales and marketing staffers across media institutions of the region. These meetings provide a space to share and discuss experiences, challenges and lessons learned from the different activities held in the region.
3. Joint collaborations:  Based on the accumulated knowledge, Febrayer and its ecosystem discuss and conceive joint business collaborations and activities. These activities should capitalize on the network effect and have the whole be greater than the sum of their parts. 
Joint training activities has been produced and joint crowdfunding campaigns are in development phase.